• [TRACK 1] >>
    [TRACK 2] >>
    [DAY2] >>
HOSTS
  • Joi Ito
    Director, MIT Media Lab
    Co-Founder and Board Director,
    Digital Garage, Inc.
  • Kaoru Hayashi
    President and Group CEO,
    Digital Garage, Inc.
SPEAKERS
  • Eric Ries
    Author, "The Lean Startup"
    General Partner,
    New Context, Inc.
  • Kiyoyuki Tsujimura
    President and CEO,
    DOCOMO Engineering Inc.
  • Jun Murai
    Professor and Dean of the Faculty of Environment and Information Studies,
    Keio University
  • Evan Henshaw-Plath
    CTO, New Context, Inc.
  • Kellan Elliott-McCrea
    CTO, Etsy, Inc.
  • Leonardo Bonanni
    Founder and CEO,
    Sourcemap Inc.
  • Liam Casey
    Founder and CEO,
    PCH International
  • Cyril Ebersweiler
    Founder, HAXLR8R
  • Pieter Franken
    CTO and Executive Managing Director,
    Monex, Inc.
  • Jan Michael Hess
    Founder and CEO,
    Ecosummit
  • Bunnie Huang
    Owner, Bunnie Studios, LLC.　
    Research Affiliate,
    MIT Media Lab
  • Shigeru Kobayashi
    Assistant Professor,
    IAMAS
  • Takayuki Miyauchi
    Co-Founder,
    Sassor Inc.
  • Mitsuhiro Suwa
    Co-Founder and President,
    Loftwork Inc.
  • Nicholas Wang
    Co-founder, Makible.com
  • Yoshinari Yoshikawa
    Founder,
    Miselu Inc.
  • Teddy Zmrhal
    Practice Lead/Client Lead, IDEO Singapore
  • Ian McFarland
    President & CSO,
    New Context, Inc.
  • Isaac Chan
    Global Director of eCommerce,
    Kimberly-Clark Corporation
  • Tomoya Hayashi
    E-Money Business Officer,
    IT/Suica Business Division,
    East Japan Railway Company
  • Kentaro Iemoto
    President and CEO,
    Clara Online, Inc.
  • Toshihiro Isobe
    Executive Officer,
    Electronic-Money Business Development Dept.,
    Seven Card Service Co., Ltd.
  • Jun Iwasaki
    Editor in Chief of CardWave,
    iResearch Japan Inc.
  • Masamichi Kamiyama
    E-Money Business Officer,
    Aeon Co., Ltd.
  • Kazumasa Miyazawa
    CSO, Rakuten Edy, Inc.
  • Akiko Shirai
    Assistant Manager,
    Advertising and Promotion Dept,
    CRM Promotion Dept,
    Lawson, Inc.
  • Ryu Kawano Suliawan
    CEO, PT. Midtrans
  • Daisuke Takahashi
    Manager,
    International Business Office,
    Baidu Japan
  • William Tanuwijaya
    Co-Founder and CEO,
    PT Tokopedia
  • Stephen Wang
    General Manager of Asia Market, iResearch Consulting Group,
    Vice President, iResearch Japan
  • Danny Oei Wirianto
    Co-Founder, Mindtalk
  • Shingo Yuki
    Board member and Chief Director of Shopping Division,
    Kakaku.com, Inc.
  • Takashi Okita
    CEO and Representative Director, VeriTrans Inc.
  • Katsuo Miyagi
    Senior Operating Officer, Digital Garage, Inc.
    President,
    e-context Company
  • Fumihiko Ishimaru
    CIO (Domestic),
    DG Incubation, Inc.
  • Kosuke Okame
    Director,
    CAST Consulting (Shanghai) Co., Ltd.
  • Teruhide Sato
    President and Group CEO,
    netprice.com, Ltd.

Greetings

Digital Garage will hold "THE NEW CONTEXT CONFERENCE 2012 TOKYO" from September 28th-29th, 2012 in Ebisu, Tokyo. This year's theme is "The Movement of Next-Generation Online Business Arising From Open Innovation – Beyond The Smartphone Era –." The conference highlights on the concept of Open Innovation, which supports the ever-changing Internet industry—in the fields of "Internet Devices" and "E-Commerce."
Hardware development, which is traditionally time-consuming and expensive, has become increasingly popular among the startups as technology evolves: rapid prototyping by using 3D printers, enhancement of supply chains and the dissemination of open hardware. This track will focus on the latest cases of hardware development and examine how these movements change the dynamics of the hardware industry.
This track will look closely at the recent trends in the growing e-commerce industry—especially in settlement business and online shopping. It will include discussions on the future of payment devices and the impact it may have on offline shopping. Furthermore, it will go into details about the present state of the leading payment businesses in China and Southeast Asia.

News

  • 2012/10/01

    Thank you to all who participated THE NEW CONTEXT CONFERENCE 2012 TOKYO and made the conference a success. We will see you at our next NCC conference!


  • 2012/08/14
    NCC 2012 TOKYO covered by CNET Japan!
    http://japan.cnet.com/news/business/35020411/ (Available in Japanese only)
  • 2012/08/13
    Official Site is now open!

General Outline

Title THE NEW CONTEXT CONFERENCE 2012 TOKYO
Theme The Movement of Next-Generation Online Business Arising From Open Innovation
  – Beyond The Smartphone Era –
Date 【DAY 1】September 28th, 2012 9:30 - 19:00 (Registration starts at 9:00)
　　　　　Reception 19:00 - 21:00
【DAY 2】September 29th, 2012 10:00 - 18:00 (Registration starts at 9:30)

※Please note the schedule is subject to change.
Venue 【DAY 1】The Westin Tokyo (Basement 2nd Floor, 1-4-1 Mita, Meguro-ku, Tokyo)
【DAY 2】Daikanyama DG Building (9th Floor, 3-5-7 Ebisu Minami, Shibuya-ku, Tokyo)

Please see Access for the directions.
Host
Co-host   
Partners




            
Media Partners                        

 
Contact Us ncc@garage.co.jp
(For media and press related inquiries, please also contact us here.)
★USTREAM

Track 1【Internet Device】

http://www.ustream.tv/channel/ncc-2012-tokyo---internet-device

Track 2【E-Commerce】

http://www.ustream.tv/channel/ncc-2012-tokyo---e-commerce

Agenda

【DAY 1】　September 28th, 2012 @ The Westin Tokyo
Track 1: Internet Device
Track 2: E-Commerce
09:00 - 09:30
Registration
09:30 - 09:35
Greetings
  • Kaoru Hayashi (President and Group CEO, Digital Garage)
09:35 - 11:05
Session 1

Keynote

The conference host, Joi Ito, will open the session by discussing the current state of the Internet industry as well as the day's theme. Then the keynote speakers who are distinguished experts in the Internet and mobile industries will share their insights with regards to the conference theme.

  • Joi Ito (Co-Founder and Board Director, Digital Garage; Director, MIT Media Lab)
  • Eric Ries (Author, "The Lean Startup") via Skype
  • Kiyoyuki Tsujimura (President and CEO, DOCOMO Engineering)
  • Jun Murai (Professor and Dean of the Faculty of Environment and Information Studies, Keio University)
11:20 - 12:40
Session 2-A

Rapid Prototyping

As 3D printing technology continues to evolve, it now enables individuals as well as companies to prototype their products in a shorter time with lower cost. In this session we will invite both the techology providers as well as the users to discuss about the impact this technology has on startup businesses.

  • Speech
    Nicholas Wang (Makible.com)
    3D Printing - A New Divide
  • Speech
    Mitsuhiro Suwa (Loftwork)
    Seeing the Future Business Trend Through FabCafe
  • Panel Discussion
    Bunnie Huang (Bunnie Studios)
    Takayuki Miyauchi (Sassor)
    Nicholas Wang
    Mitsuhiro Suwa
    Joi Ito
12:40 - 14:10
Lunch
14:10 - 15:20
Session 3-A

Supply Chain

The supply chain revolution has enabled to shorten the time and lower the cost for hardware prototyping. As a result, it has become much easier for startups to go into the hardware industry. Some of the supply chain management leading experts will share their insights and opinions on this topic.

  • Speech
    Liam Casey (PCH International)
    The Supply Chain Method Adopted by Startups
  • Speech
    Leonardo Bonanni (Sourcemap)
    How Sourcemap Visualizes Supply Chain
  • Panel Discussion
    Pieter Franken (Monex, Inc.)
    Liam Casey
    Leonardo Bonanni
    Joi Ito
15:35 - 16:50
Session 4-A

Lean + Agile

As the process of hardware development becomes faster, the "Lean Startup" concept has also become increasingly adoptable among the hardware startups. This session turns the spotlight on the impact "Lean Startup" has on the hardware industry.

  • Speech
    Teddy Zmrhal (IDEO Singapore)
    Lean Startup for Product Developers
  • Speech
    Jan Michael Hess (Ecosummit)
    Applying Lean Startup to Clean Technology
  • Panel Discussion
    Ian McFarland (New Context)
    Teddy Zmrhal (IDEO Singapore)
    Jan Michael Hess
17:05 - 18:15
Session 5-A

Ecosystem

This session examines the dynamics of the ecosystem of hardware startups from various perspectives such as venture capitalists and open-source community,

  • Speech
    Shigeru Kobayashi (IAMAS)
    Open-source Hardware and Japan
  • Speech
    Cyril Ebersweiler (HAXLR8R)
    Raising Hardware Startups
  • Speech
    Yoshinari Yoshikawa (Miselu)
    The Business Model for the Next-Generation Musical Keyboards
18:30 - 19:00
Session 6-A

Panel Discussion

Reflect on the day's program and discuss the possible impact the new hardware development process may have on the industry.

  • Kellan Elliott-McCrea (Etsy, Inc.) Shigeru Kobayashi
    Cyril Ebersweiler
    Yoshinari Yoshikawa
    Joi Ito
11:20 - 12:40
Session 2-B

New e-context
– The Future Trend of Settlement and E-Commerce –

This session talks about the new trends currently seen in the settlement market in China.

  • Speech
    Takashi Okita (VeriTrans)
  • Panel Discussion
    Tomoya Hayashi (East Japan Railway)
    Toshihiro Isobe (Seven Card Service) Masamichi Kamiyama (Aeon)
    Kazumasa Miyazawa (Rakuten Edy)
    Jun Iawasaki (iResearch Japan)
    Takashi Okita
12:40 - 14:10
Lunch
14:10 - 15:20
Session 3-B

China's E-Commerce News

Due to China's "Great Firewall"--web censorship--China's Internet business has been developing in its own way. This session invites speakers to discuss about the newest trends of China's e-commerce market.

  • Speech
    Stephen Wang (iResearch Consulting Group)
  • Speech
    Isaac Chan (Kimberly-Clark Corporation)
  • Panel Discussion
    Daisuke Takahashi (Baidu Japan)
    Kentaro Iemoto (Clara Online)
    Kosuke Okame (Cast Consulting
    Shanghai )
    Fumihiko Ishimaru (DG Incubation)
15:35 - 16:50
Session 4-B

The Potential of Open Innovation in Asia

This session will take a close look at the rapid economic growth of Southeast Asia with a focus on Indonesia, one of the most fast-growing country in Southeast Asia. This session will also include a discussion on the current state of Asian market and the potential of open innovation.

  • Speech
    Ryu Kawano Suliawan (PT. Midtrans)
  • Speech
    William Tanuwijaya (PT. Tokopedia)
  • Speech
    Danny Oei Wirianto (MindTalk)
  • Panel Discussion
    Teruhide Sato (netprice.com)
    Ryu Kawano Suliawan
    William Tanuwijaya
    Danny Oei Wirianto
    Joi Ito
17:05 - 18:15
Session 5-B

Online + Offline

As internet technology continues to evolve, online/offline integration is expected to become the next wave of e-commerce innovation. Speakers in this session will discuss about how the trend may be seen in advertising and settlement induestries in the short future.

  • Speech
    Shingo Yuki (Kakaku.com)
    O2O and Price Comparison Sites
  • Speech
    Akiko Shirai (Lawson)
    Latest O2O Promotions by Lawson
  • Panel Discussion
    Akiko Shirai
    Shingo Yuki
    Katsuo Miyagi (Digital Garage)
18:30 - 19:00
Session 6-B

Panel Discussion

Reflect on the day's program and discuss the future trends and potentials of the e-commerce industry.

  • Daisuke Takahashi
    Kentaro Iemoto
    Teruhide Sato
    Ryu Kawano Suliawan
    Takashi Okita
19:00 - 21:00
Reception Party
【DAY 2】　September 29th, 2012 @ Daikanyama DG Building 9F
9:30 - 10:00
Registration
10:00 - 10:05
Greetings
  • Joi Ito (Co-Founder and Board Director, Digital Garage; Director, MIT Media Lab)
10:05 - 10:15
Introduction
  • Ian McFarland (President & CSO, New Context, Inc.)
10:15 - 11:15
Keynote
  • Evan Henshaw-Plath (CTO, New Context, Inc.)
  • Kellan Elliott-McCrea (CTO, Etsy, Inc.)
11:30 - 12:30
Lightning Talks
12:30 - 14:00 Lunch
14:00 - 14:45
Unconference ①
An unconference is a participant-driven session where conference attendees get to chose and build the agenda by signing up for any topic they wish to present or discuss along with a room and a time slot. It will also be a great opportunity for further discussion on the conference theme as the speakers from Day 1 Conference will join the unconference sessions.
15:00 - 15:45
Unconference ②
16:00 - 16:45
Unconference ③
17:00 - 17:45
Unconference ④
17:45 - 18:00
Closing Remarks

Tickets

Registration Fees

STANDARD PASS A

Track 1【Internet Device】

25,000yen
Each ticket includes:
・Admission to DAY 1 Track 1【Internet Device】and DAY 2 sessions
・Admission to Reception Party (DAY 1 evening)
・DAY 1 lunch

※Please note that this ticket DOES NOT include admission to DAY 1 Track2【E-Commerce】

STANDARD PASS B

Track 2【E-Commerce】

25,000yen
Each ticket includes:
・Admission to DAY 1 Track 2【E-Commerce】and DAY 2 sessions
・Admission to Reception Party (DAY 1 evening)
・DAY1 lunch

※Please note that this ticket DOES NOT include admission to DAY 1 Track 1【Internet Device】

PREMIUM PASS

35,000yen
Each ticket includes:
・Admission to ALL conference sessions
・Admission to Reception Party (DAY 1 evening)
・DAY 1 lunch


DAY 2 Pass (9/29 only)

6,000yen
Each ticket includes:
・Admission to DAY 2 (9/29) sessions


★Need Receipts?★

Please copy and past the text below to the PeaTiX inquiry form and fill in the required information. A PDF copy of your receipt will be emailed to you after we receive your form. ※Please enter the same email address used for your conference registration.

===Please copy and paste the text below and enter the name of the recipient===
【領収書発行依頼（イベントコード：5140）】
領収書宛名：(Enter recipient's name or company name here)
---------------------------------------------------
Payment Options ・Credit Card
・Convenience Store / ATM Payment
Please contact PeaTiX Support Center for any further payment related questions.
Note
  1. Japanese-English, English-Japanese, and Chinese-Japanese interpretation services will be provided on DAY 1. Please note that there will be NO interpretation service provided for the Unconference.
  2. Lunch will be provided on DAY 1 ONLY
  3. All seats will be on a first-come, first-served basis
  4. A limited number of power outlets will be available for attendee use
  5. WiFi access will be provided at the venue
  6. Please note the conference schedule at this time is tentative and may be subject to change without notice
  7. No refund will be issued for cancellation, including any delay caused by Force Majeure (such as public transportation delays, natural disasters, illness, etc.

Access

【DAY 1】
Address： The Westin Tokyo, 1-4-1 Mita, Meguro-ku, Tokyo
Reception： Basement 2nd floor
Map：
・7-minute walk via moving walkway from JR Ebisu Station East Exit (JR Yamanote Line・
Saikyo Line)
・10-minute walk via moving walkway from Tokyo Metro Ebisu Station Exit 1 (Hibiya Line)
【DAY 2】
Address： Daikanyama DG Building, 3-5-7 Ebisu Minami, Shibuya-ku, Tokyo
Reception： 9th Floor
Map：
・8-minute walk from JR Ebisu West Exit (JR Yamanote Line)
・7-minute walk from Tokyo Metro Ebisu Station Exit 5 (Hibiya Line)
・4-minute walk from Daikanyama Station・7-minute walk from Nakameguro Station
(Tokyu Toyoko Line)

Inquiry

For inquiries about the conference:
ncc@garage.co.jp

Past Events