Viivi Lähteenoja

Viivi LähteenojaDeputy General Manager, MyData Global

Ms Viivi Lähteenoja has been involved with the MyData movement since 2016.

Last year, she was part of the core team who led the establishment of MyData Global as an international nonprofit to steward the MyData movement and now serves as the Deputy General Manager for the organisation. As Deputy General Manager, she works with further developing the core message and mission of the organisation and the movement.

She is involved in identifying the most important conversations shaping our digital future globally and how MyData can help move us forward in a human-centric and ethically sustainable way.

A graduate of Cambridge University, she is currently also a researcher with the University of Helsinki and Aalto University working on the ethics of personal data, where most recently her work has focussed on the concept of trust and personal data.