Through Direct Marketing experience in Nissen and Rakuten, Shigeru sweared to challenge the offline data utilization and converted to amusement park industry.
Shigeru launched the data driven marketing group within the organization, while repeatedly fought against his own theory of “data utilization comes natural”. He promotes online and offline data integration and mutual data utilization between online and offline based on data analytics.
Currently Shigeru is in charge of utilizing data platform and CRM under digital marketing team.
Copyright © DG Lab All rights reserved.