2019 SF | New Context Conference

Designing with Data

From Cells to Space

Location
San Francisco, USA

Date
7 November, 2019

Data was positioned as a creative material, with potential spanning from biology to outer space. Speakers from diverse fields—including art, architecture, science, and AI—shared insights into using data to design new experiences and value. Special attention was given to data’s role as a medium connecting humans and machines, nature and cities, and as a future-shaping interface.

Global IT History

Domestic Platform Alliances to Counter GAFA Progress

Yahoo! JAPAN and LINE merged, reaching 150 million users and announcing a 100 billion yen annual AI investment

Expansion of Open Data Sharing Initiatives

Over 260 governments and regions adopted open data policies worldwide
Global open data market valued at €52 billion, supporting 1.09 million jobs
GDPR fines totaled €430 million
CCPA enacted, marking the rise of U.S. “GDPR” and global privacy protection trends

Intensifying Friction with the U.S. and the Beginning of the “GAFA Tax Era”

EU’s second year of GDPR enforcement saw €430 million in fines, tightening global regulation
EU proposed a 3% digital tax, projected to raise €4.7 billion annually
Google and Facebook held 70% of the EU ad market, with a low 9.5% effective tax rate
Facebook fined $5 billion by the U.S. FTC for poor data management, highlighting corporate risks

Agenda

Day 01

Global Pitch 2019 - Smart Cities

Tying Together Data and Design to Create Smarter Cities

Day 02

Designing with Data: From Cells to Space

With a highly curated line-up of speakers ranging from technology and some of the most prominent and most data-driven companies in the world; from art and architecture creating new types of creative expressions; and from science finding and building new possibilities in our bodies or in outer space.