Digital Garage Inc. will hold THE NEW CONTEXT CONFERENCE 2011 FALL in Ebisu, Tokyo, on November 3-4, 2011. The conference entitled "Lean Startup Camp Tokyo", and we will focus on the increasingly popular topic among the Internet businesses,
"Lean Startup," which is a method that advocates the creation of rapid prototypes designed to test market assumptions. As we are pleased to have the lean startup experts from San Francisco Bay Area and the rest of the world, we
would like to invite anyone in the Internet business in Japan to join our Lean Startup discussion at NCC's Panel Sessions.
Currently the event is live streaming at Ustream
http://www.ustream.tv/channel/onlab-en
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14th October・・・New Context Conference 2011 Website Opens!
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General Outline
| Title | THE NEW CONTEXT CONFERENCE 2011 Fall |
|---|---|
| Theme | Lean Startup Camp |
| Date | 11/3/2011(Thur) - 11/4/2011(Fri)
Reception Opens: 9:00 Conference: 9:30 to 17:50 Reception Party: 19:00 - 21:00 (Reception Opens:18:30~) *Program and Speakers are subject to change without notice. |
| Place | Daikanyama Digital Gate Bldg. (3-5-7, Ebisu-Minami Shibuya-ku, Tokyo) |
| Host | Digital Garage, Inc. |
| Inquiry | ncc@garage.co.jp
(Fore Press, please contact by same email address. |
| Sponsor | Kakaku.com Inc, netprice.com, Ltd. |
| Fee | 21,000 yen
(Conference, unconference, reception party fee all included.) |
| NOTE |
1. We provide translation(registration required).
2. We do not provide lunch. 3.Please bring your business cards and a printout of your registration email. 4.There is no seating assignment for general conference attendees; all seats will be available on a first-come, first-served basis. 5.We do not offer AC power adapters. If you bring your laptop, please charge the battery full. 6.You can connect to the Internet via WiFi access at the conference. We will give you a ID/PW for connection at the reception. 7.Conference registration fee is 21,000 yen. The fee includes admission to all conference sessions,materials of the conference, reception dinner and refreshments. 8.Program and Speakers are subject to change without notice. 9.No refund will be issued for cancellation, including delay due to force majeure conditions (such as traffic, ill-health and natural disaster etc.) 10.We only provide receipts for on-site cash payments on the day of the conference. We do not provide receipts for payments through credit card or convenience store. *Registration is on a first come, first served basis and will be closed once the maximum number of participants is reached. |
TIME TABLE
Nov. 3rd
| 9:00 - 9:30 | Reception Opens |
|---|---|
| 9:30 - 9:35 | Opening Remarks Kaoru Hayashi(Digital Garage Group CEO) |
| 9:35 - 9:55 |
Introduction Speech Joi Ito(MIT Media Lab Director) The newly appointed Director of MIT Media Lab, Joi Ito, will discuss about the current state of Internet business and the role that Lean Startup plays in it. |
| 9:55 - 10:35 |
Keynote Ian McFarland (Digital Garage Group CTO Ex-Pivotal Labs VP of Technology) Ian McFarland, CTO of Digital Garage and the former VP of Technology at Pivotal Labs, will illustrate core concepts of Lean Startup, Lean UX and Agile Software Development, talk about the interplay between them, and provide a roadmap for the day. Pivotal Labs is an Agile software firm with former clients including Twitter, a leading search company, and a leading auction company. |
| 10:35 - 10:40 | Break |
| 10:40 - 10:55 |
Finding The Right Idea 1: Design as Strategy Jesse James Garrett(Adaptive Path) This talk will explain the importance and future directions of user experience design. It will also touch on how to close the feedback loop in design. |
| 10:55 - 11:25 |
Panel Discussion
Moderator: Ian McFarland (Digital Garage Group CTO Ex-Pivotal Labs VP of Technology) Participants: Jesse James Garrett(Adaptive Path), Chiaki Hayashi(Loftwork), Michael Peng(IDEO) |
| 11:25 - 11:40 | Break |
| 11:40 - 11:55 |
Finding The Right Idea 2: Minimal Viable Product Kate Rutter(LUXr) An introduction to the notion of "Minimal Viable Product," which advocates product development that begins with minimum features that allow the product to be deployed, and let the product evolve based on customer feedbacks. |
| 11:55 - 12:25 |
Panel Discussion
Moderator: Hiro Maeda(Open Network Lab) Participants: Kate Rutter(LUXr), Paul Campbell(HyperTiny), Brian Flanagan(HyperTiny), Mutsumi Ota(Giftee), |
| 12:25 - 13:55 | Lunch |
| 13:55 - 14:10 |
Shipping it Faster 1: Agile Development and Feedback System Joe O'Brien(EdgeCase) An in-depth discussion of what agile development looks like, how it works, and why it is necessary in the process of service development. |
| 14:10 - 14:40 |
Panel Discussion
Moderator: Rocky Eda (Digital Garage) Participants: Joe O'Brien(EdgeCase), Brian Doll(New Relic), Pieter Franken(Safecast), Eric Lagier(Memolane) |
| 14:40 - 14:55 | Break |
| 14:55 - 15:10 |
Shipping It Faster 2: Integrated design and development CJ Kihlbom(Elabs) The session focuses on the close coordination between engineers and designers in a product development process which uses the Lean Startup method. The session will also discuss about how designers can contribute to service development. |
| 15:10 - 15:40 |
Panel Discussion
Moderator: Mikihiro Yasuda (Digital Garage) Participants: CJ Kihlbom(Elabs), Brian Flanagan(HyperTiny), Joi Ito(MIT Media Lab), Chris Palmieri(AQ) |
| 15:40 - 15:55 | Break |
| 15:55 - 16:10 |
Practice of Lean Startup 1: Versatility Pieter Franken(Safecast) This session explains the versatility of Lean Startup. It can be applied to not only small startups but also a product development within a large company. |
| 16:10 - 16:40 |
Panel Discussion
Moderator: Joi Ito (MIT Media Lab Director) Participants: Pieter Franken(Safecast), Hiroyuki Kato(Executive Service Producer, netprice.com), Ray Ozzie, Takashi Tsutsumi(Venture Capitalist ) |
| 16:40 - 16:55 | Break |
| 16:55 - 17:10 |
Practice of Lean Startup 2: Introduction Janice Fraser(LUXr) Introduction of a new methodology to a conventional product development cycle is not so easy. This session is about how to introduce Agile Development to a product team from a managing point of view. |
| 17:10 - 17:40 |
Panel Discussion:
Moderator: Janice Fraser (LUXr) Participants: Hiro Maeda (Open Network Lab), Takehiko Miyajima(Vice General Manager Kakaku.com, Inc.Tabelog Division), Toshihisa Wanami(Lean Startup Japan), Mikihiro Yasuda(Digital Garage) |
| 17:40 - 17:50 | Closing Talk |
| 19:00 - 21:00 * Reception:18:30- |
Reception Party at XEX Daikanyama
We welcome both guest speakers and attendees to enjoy the free interaction time and the food at the same time. Attendees can ask the speakers directly regarding any questions they have from the conference. |
Nov. 4th
| 9:30 - 10:00 | Reception |
|---|---|
| 10:00 - 10:10 |
Openning Remarks MIT Media Lab Director Joi Ito |
| 10:10 - 11:00 | Lightning Talk |
| 11:15 - 13:00 | Unconference |
| 13:00 - 14:30 | Lunch |
| 14:30 - 17:15 | Unconference |
| 17:30 - 17:50 | Closing Session |
* Program and Speakers are subject to change without notice.
* Only free seat
Venue/Map
Daikanyama DG Bldg., 3-5-7 Ebisu Minami, Shibuya-ku, Tokyo 150-0022, Japan

Train access:
JR Yamanote line's Ebisu Station
Tokyu Toyoko line's Daikanyama Station
(Subway) Hibiya line's Ebisu Station, exit 5

